Legacy Massage Education
The Target Rate Calculator
Most therapists guess a price and hope it covers their life. This works backward instead. Start with the life you want, and find the session rate that funds it.
Step 1
Define your dream-life income
The net amount you want in your personal bank account each year.
Monthly amount to pay yourself (A): $0
Step 2
Calculate operating costs
It's rarely the rent that sinks a practice. It's death by a thousand small cuts. Count them all.
Total monthly expenses (B): $0
Step 3
Determine your capacity
Calculate from the sustainable number, not the hustle number. Account for room resets, admin time, and rest.
Hands-on hours per month (C): 0
Your target session rate
$0per hands-on hour
(A + B) ÷ C
The math is asking a lot of your body right now. Before committing to this pace, revisit Step 3. A rate built on burnout isn't sustainable pricing.
Market check. If your target rate sits above the local average, your specialty and systems are what justify it. Build an experience worth every penny.
The membership factor. Members will pay a slightly lower rate. Does the math still hold if 80% of your clients become members?
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